For my task four I am researching IPC Media, using the website www.ipcmedia.com, I will find all about their history as a company, the publications they are associated with, their current portfolio of titles, the structure of their company and what they are currently doing.
IPC Media, what they do and their audience
IPC produces over 60 iconic magazine brands. Two thirds of women in the United Kingdom and 42% of men in the United Kingdom are included within IPC's branding. That is almost 26 million adults within the United Kingdom! IPC also have several online websites linked to their magazine media, these websites collectively reach roughly over 20 million users every single month.
IPC have three main core audiences which they provide to.
Men -
Leisure brands: Country Life, Horse and Hound, Rugby World Lifestyle brands: NUTS, NME .
Mass Market Women -
Current Gossip: Look, Now, Chat, Woman
TV Entertainment: TVTimes, What's on TV, TV and Satellite Weekly, Good to Know Network.
Up Market Women -
Lifestyle brands: Woman and Home, Essential (Home Interest Brands), Ideal Home, Living, House to Home, Marie Claire, Instyle.
IPC Media Divisions
IPC are made up of five media divisions:
Advertising - IPC Media's advertising allows access to IPC Media's unparalleled range of print and online brands. Leading magazine portfolio reaches 27 million UK adults. 20 million users online every month.
Connect - Magazines read by 49% of mass market women, 8 million.
Inspire - Mens division, 38 brands including Country Life, NME, Nuts and The Field.
Southbank - Upmarket women's division two key markets, Fashion and Women's Lifestyle. (Also they have the Women's Home Interest.)
IPC Media History
It is difficult to pinpoint the exact beginning of IPC Media's publish production. Their international Publishing Co.Ltd was formed in 1963, following the merger of the UK's three leading magazine publishers; 'Georger Newnes', 'Odhams Press' and 'Fleetway Publications'. These three joined together along with Mirror Group to form IPC Media. Five years after IPC Media was formed, in 1968 IPC Magazines was created. The three original magazine companies had their own illustrative history, having being established in 1881, 1890 and 1880. A large number of titles they launched in the late 19th Century are still continuing to be published.
IPC's Media Family tree spans over a 150 year period! On their website they have a full in-depth timeline capturing each of the years: http://www.ipcmedia.com/about/companyhistory/
IPC's Current Portfolio
- 25 Beautiful Homes
- Amateur Gardening
- Amateur Photographer
- Angler's Mail
- Beautiful Kitchens
- Chat
- Chat - It's Fate
- Chat Passion
- Country Homes & Interiors
- Country Life
- Cycle Sport
- Cycling Active
- Cycling Weekly
- Decanter
- Essentials
- European Boat Builder
- Eventing
- Golf Monthly
- Goodtoknow
- Goodtoknow Recipes
- Homes & Gardens
- Horse
- Horse & Hound
- Housetohome
- IBI
- Ideal Home
- InStyle
- Livingetc
- Look
- Marie Claire
- Motor Boat & Yachting
- Motor Boats Monthly
- MBR (Motor Bike Rider)
- Mousebreaker
- NME
- Now
- Nuts
- Pick Me Up
- Practical Boat Owner
- Rugby World
- Shooting Gazette
- Shooting Times & Country Magazine
- Shootinguk
- Soaplife
- Sporting Gun
- Style at Home
- SuperYacht Business
- SuperYacht World
- The Field
- TrustedReviews
- TV & Satellite Week
- TV Easy
- TVTimes
- Uncut
- VolksWorld
- Wallpaper*
- What Digital Camera
- What's on TV
- Woman
- Woman&Home
- Woman's Own
- Woman's Weekly
- World Soccer
- Yachting Monthly
- Yachting World
- YBW.com
Current IPC News
TRUSTEDREVIEWS ANNOUNCES THE BEST TECHNOLOGY PRODUCTS OF THE YEAR
VOTING OPENS FOR THE LEGENDARY NME AWARDS 2012
IPC MEDIA LAUNCHES RESEARCH INTO PREMIUM CONTENT WEBSITES
MARIE CLAIRE REFRESHES MARIECLAIRE.CO.UK
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Questions on IPC Media
What types of magazine and target audiences has IPC been associated with over the years?
They have three main focus groups: Men, Mass Market Women and Up Market Women. They produce magazines such as NME, TV Entertainment and Women & Home.
Why might IPC be an appropriate publisher for a new music magazine?
IPC already produce the well known music magazine NME. IPC are a hobby and interest focused magazine publishing company and music is considered to be under this category. Along with the general points they also will be able to fund the magazine appropriately and have a long history of working in publications.
What sorts of genres of music/types of magazine might they be likely to publish?
With their expertise in the three target groups they can produce a range of different music magazines. They could focus on a classical to co-incide with their knowledge of an upper class market, they could have a rock or indie based magazine for a modern approach (such as one similar to NME) and they could even produce a younger audience pop magazine as they cater for women and men.
Why might alternative publishers like Bauer be appropriate?
Bauer own more than 80 media brands. These brands inclued HEAT, GRAZIA, Closer, FHM, Kiss, Q and Kerrang. They focus on radio, music and interest subjects. Bauer would be perfect as with their radio shows and their already produced music based magazines they would be able to find and cater for their target audience professionally and effectively.
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