Evaluation: Question Three Response

Question Three: What kind of media institution might distribute your media product and why?

I chose to answer this question via a video here is the responce to this question:

 I have decided to market my magazine UKE to IPC Media

IPC produces over 60 iconic magazine brands. Two thirds of women in the United Kingdom and 42% of men in the United Kingdom are included within IPC's branding. That is almost 26 million adults within the United Kingdom! IPC also have several online websites linked to their magazine media, these websites collectively reach roughly over 20 million users every single month.

Although I have gone more towards the style of Q magazine published by Bauer Media Group

I decided IPC have a wide enough market and a strong sence of background when it comes to a musical and female audience.

Playing a Ukulele is a hobby talent as well as a carreer path and IPC cater for the hobbiests and the workers of the magazine world.

The gap that Uke could fill for IPC would be the merging of their female and musical magazine readers. Also the only music magazine that IPC currently produce is NME so it would widen their musical based products.

The stylish look and feel to my magazine would draw the audience in for IPC as I have designed it speicifally with the readers gaze in mind.

IPC are very professional in what they do and have been around for 150 roughly and this huge background knowledge in working in the media industry will provide justice for my magazine and the company itself when marketing Uke.